Challenge

To design an infographic to inform about Pinterest use and users

Audience

Women who use social media for marketing or promotional purposes

Solution

I used simple graphics and charts to illustrate patterns of Pinterest use and information about its users. Layered kraft paper and torn paper textures are a visual nod to the metaphor of a "pin board" on which Pinterest is based.

The type, a condensed sans-serif (Ostrich Sans) and a contrasting script (Nexa Rust) give the design a feminine and contemporary feel.

Role

Designer

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