Challenge

To illustrate and screen print a custom New Years card

Audience

Men and women in their mid 20s - mid 50s (the artist's friends and family)

Solution

I wanted this card to feel retro, funky, and fun. The illustrations of barware are executed in a style that recalls mid-century illustration. The illustration and simple greeting are hand printed onto shimmery white stock in contrasting pale and dark blue inks to give a wintry, but celebratory feel.

Role

Designer, illustrator, screen printer

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