Mosquito Range Heritage Initiative Logo
Logo redesign for a Colorado environmental non-profit
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Client
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My Role
Custom line drawing, logo design
Challenge
I was approached by the Mosquito Range Heritage Initiative (MRHI) to redesign their logo in 2022.
They were maturing as an organization, and trying to develop new partnerships and secure more funding for their work. They'd had their previous logo for many years, and felt it had served them well, but felt that it was time to pursue a less whimsical direction for their brand.
Solution
The redesigned logo incorporates a vignette of the DeCaLiBron group (four famous Colorado 14ers) from a line drawing I'd done for MRHI the year prior. The earthy color palette honors the unique natural beauty of the mountain range, while clean and bold typography contrasts with the hand-generated imagery and ensures readability at a variety of sizes.