Jakemans Lozenges
Package Redesign
Challenge
To redesign the packaging for Jakemans Throat and Chest Lozenges to increase sales in the US
Audience
Middle and upper income men and women with an interest in natural health
Solution
To use re-designed packaging to elevate Jakemans to the status of an affordable luxury while emphasizing the wholesomeness of its ingredients and the company’s long history and British heritage
Role
Designer
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